strategic DESIGN for complex contexts

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Simon Vinh B.I.D., M.Sc.A

Simon graduated with a Master’s Degree in Design & Complexity from the University of Montreal after completing a degree in industrial design.

Since 2012, Simon has been combining his backgrounds in Human centered design, Systems thinking, Industrial design and interactive arts to lead Service design and UX research efforts in contexts ranging from technology R&D, public sector services, youth homelessness and financial services.

He started his career in interactive and digital media arts working with the Society for Arts and Technology exploring creative uses for immersive interactive technologies in performance arts, education, sustainable development and healthcare.

These days he works as a strategic design consultant, helping organizations develop user-centered service experiences and empowering people with the knowledge and confidence to create their best future.



  • Key- stakeholder interviews

  • Organizational diagnostics

  • Landscape review

  • Co-creative strategy workshops

A creative framework to give leaders fresh eyes and ears, and support them through articulating their vision, aligning their aspirations and bringing to life their organization’s best future.

Service Design

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  • Co-design workshops

  • Service ecosystem mapping

  • User behavior interviews

  • Solution design & prototyping

  • Implementation planning

In an increasingly competitive marketplace, what is essential to your customers is crucial to you.

Understand your service ecology, capture customer insights in service blueprints and journey maps and, discover, prioritize and develop experiences people will remember.


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  • Education on design thinking and user research methods

  • Individual and group coaching

Design coaching helps leaders and teams grow together through organizational transformation and move towards a design-driven culture.

Whether learning new skills like design thinking or deploying new services, creative coaching will help motivate personal development and stimulate organizational growth.


People I've worked with