Create Memorable Experiences


Service design + strategy for complex contexts




  • Stakeholder interviews

  • Systemic organizational diagnostics

  • Competitive / comparative analysis

  • Collaborative strategy workshops

  • +++

A creative framework to give leaders fresh eyes and ears and guide them through planing and bringing to life their best future.

Define your strategy for the road ahead by formulating a clear vision and framing strong values that will drive your organization forward.

Service Design

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  • Design research

  • Service ecosystem mapping

  • In-depth user behavior interviews

  • Insights & recommendations book

  • Co-design workshops

  • +++

In an increasingly competitive marketplace, what is essential to your customers is crucial to you.

Understand your service ecology, capture customer insights in service blueprints and journey maps and, discover, prioritize and develop experiences people will remember.


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  • Education on design thinking and design methods

  • Individual and group sessions

  • +++

Design coaching helps leaders and teams grow together through organizational transformation and thrive in a design-driven culture.

Whether learning new skills like design thinking or deploying new services, creative coaching will help motivate personal development and stimulate organizational growth.


People I've worked with

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Simon Vinh B.I.D., M.Sc.A

Simon graduated with a Master’s Degree in Design & Complexity from the University of Montreal after completing a degree in industrial design.

He started his career in interactive and digital media arts working with the Society for Arts and Technology exploring creative uses for immersive interactive technologies in performance arts, education, sustainable development and healthcare.

These days he works as a strategy consultant and designer to develop user-centered service experiences and empower people and organizations with the knowledge and confidence to build their best future.

Since 2012, Simon has been combining his backgrounds in Human centered design, Systems thinking, Industrial design and interactive arts to lead service design and research efforts in contexts ranging from youth homelessness to public sector and financial services.