DESIGN CONSULTING for complex contexts



A structured creative framework gives leadership teams fresh eyes and ears, and support them through articulating their vision, aligning their aspirations and bringing to life their organization’s best future.

  • Key- stakeholder interviews

  • Organizational diagnostics

  • Landscape review

  • Co-creative strategy workshops

Service Design

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What’s essential to your customers is crucial to you.

With a structured Service design process you will get to know your users: discover their aspirations, observe their behaviours and find out about unspoken needs.

From service ecology mapping to service blueprints and journey maps, discover customer insights that will help you develop experiences people will remember.

  • Co-design workshops

  • Service ecosystem mapping

  • User behavior interviews

  • Solution design & prototyping

  • Implementation planning


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Design coaching helps teams grow together in organizational transformation. Moving towards a design-driven culture happens together.

Whether teams are learning new skills like design thinking methods or the organisation is deploying new service experiences, creative coaching will help set you up for success and motivate personal development.

  • Education on design thinking and user research methods

  • Individual and group coaching

People I've worked with

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Simon Vinh graduated with a Master’s Degree in Design & Complexity from the University of Montreal after completing his bachelors degree in industrial design.

In contexts ranging from public sector services, interactive technologies, youth homelessness and financial services, since 2012, Simon has been blending his backgrounds in Human centered design, Systems thinking, Industrial design and digital arts to help organisations (re)design their customer experiences and formulate their design strategy.

He started his career in interactive and digital media arts working with the Society for Arts and Technology exploring creative uses for immersive interactive technologies in performance arts, education, sustainable development and healthcare.

These days he works as a design consultant helping organizations build user-centered service experiences and empowering people with the knowledge and confidence to create their best future.